WORK HISTORY
Brand Social Media Management, Account Associate • Get Engaged Media Atlanta, GA • February 2023 to Current
Clients: Marathon Petroleum, TGI Fridays, The Ryl Company, Morgan Wallen
Clients: Marathon Petroleum, TGI Fridays, The Ryl Company, Morgan Wallen
Developed fomo-frenzied social media strategies, content calendars, and double-tap-worthy content that plugged into larger comprehensive marketing campaigns.
Created, curated, and published content across Tik Tok, Meta, Instagram and Twitter that was posted organically yet performed like paid media.
Tapped into advanced social listening tools and leveraged native platform features to gather authentic insights that capitalized on real-time trends.
Leveraged analytics, conversation analysis, and sentiment tracking to quantify content performance and adapt strategies.
Engaged, cultivated, uplifted, and defined community management for our clients.
Teamed with a diverse range of influential clients, played by their rules, bent some of them– and broke none of them.
Agency Manager, Graduate Assistant • Second Story Media Boone, NC • August 2022 to February 2023
• Coordinated agency-client relationships.
• Oversaw campaigns that answered client needs and creative long-term vision. • Upheld the agency's core values of accountability, respect, and reliability.
• Managed customer relationships in a proactive and collaborative manner.
• Oversaw campaigns that answered client needs and creative long-term vision. • Upheld the agency's core values of accountability, respect, and reliability.
• Managed customer relationships in a proactive and collaborative manner.
Marketing Assistant • Tim Weaver Memorial Golf Tournament March 2017 to August 2022
• Marketed sponsorship packages to qualified donors.
• Captured, edited, and uploaded content to social media.
• Captured, edited, and uploaded content to social media.
Videography Assistant • A. Rivera Films September 2018 to January 2022
• Set up equipment according to schedules, lighting, and weather conditions. • Acted as a second shooter when needed.
Research Assistant • North Carolina State University January 2021 to May 2021
• Complemented principal investigators in psychological research.
Freelance Video Editor • Blowing Rock Newspaper August 2020 to October 2020
• Edited and enhanced video to convey a coherent narrative.
An Interesting Assortment of Odds & Ends • North America & Europe 2013+Beyond
• Ask me about this section but be prepared to hear a mini life story.
EXTENSIVE EDUCATION
MBA - International Marketing • University of North Carolina Wilmington Wilmington, NC • December 2022
Master - International Business Management, Marketing • Universitat De València Valencia, Spain • December 2022
Bachelor of Arts – Psychology • North Carolina State University Raleigh, NC • May 2021
Bachelor of Arts - Public Relations • North Carolina State University Raleigh, NC • May 2021
Study Abroad • Istituto Lorenzo De' Medici Florence, Italy • May 2020
Study Abroad • Universit Per Stranieri Di Perugia Perugia, Italy • September 2018
Dual Enrollment • Western Piedmont Community College Morganton, NC • June 2017
High School Diploma • Jimmy C Draughn High School Valdese, NC • June 2017
• Fundamentals of Management, University of California, June 2021 • Introduction to Corporate Finance, The Wharton School, June 2021 • Introduction to Marketing, University of Pennsylvania, June 2021
• Hootsuite Platform Certification, April 2021
• PR Council Agency-Ready Certificate, April 2021
• Hootsuite Platform Certification, April 2021
• PR Council Agency-Ready Certificate, April 2021
I have traveled to 18 countries and have been quoted in the Washington Post. I adore dogs, strive to speak conversational Italian and Spanish, am an avid reader, love wineries, am a seasoned thrifter and one day hope to be a sailboat captain.
